Topic > Advertising Campaign: Burger King Marketing Campaign

Burger King uses selective distribution, which means they choose which malls and areas to place their restaurants in, for example there is a Gateway Burger King and no Burger King is La Lucia shopping center. Burger King would also use the distribution channel that goes from manufacturer to manufacturer, then to the retailer which would be Burger King and finally to the consumer. (Blerk, 2017) In 2014 it was announced that Burger King had opened its first manufacturing facility in South Africa, which will be a meat processing plant (unknown, 2014), and will help with expansion plans in Africa. They have entered into a R50 million joint venture with Excellent Meat, which is a local meat producer and distributor, to build this plant in the Elsies River in Cape Town. Burger King has also established good relationships with Rainbow Chicken, with East Balt being a leading bakery and also with McCain South Africa. Given that Burger King also has mostly local suppliers and its production plant is able to guarantee 100% pure beef patties (Magwaza, 2014), this is obviously very important for Burger King after the scandals of horse meat used in hamburger patties in 2013. It would also be suggested that Burger King form a code of ethics to provide to all suppliers to ensure no more miscommunications and things like that