The church got the American media on the trail and in doing so made me aware of how even at a young age we are programmed to believe that black is bad and white is good. Author Jared Diamond referred to this dichotomy as metaphysical imperialism and explains his theory in his book titled Guns, Germs, and Steel. The theory reveals how in its essence metaphysical imperialism is psychological in nature and its ideals are perpetuated using the media and supported by promoting stereotypes. These stereotypes create self-hatred. Stokely Carmichael illustrates a great example of the mechanisms behind how this oppression can alter the mind. Carmichael was a black Trinidadian-American activist. Carmichael gained notoriety and distinction by being involved in the American civil rights movement and black power movements of the 1960s. He uses the memory of watching Tarzan in his youth to illustrate one of the ways African Americans are trained to hate themselves. He remembers watching the Tarzan movies on Saturday where the white alpha male Tarzan beat up native Africans. In retrospect he remembers encouraging Tarzan and telling him to kill these African beasts, "kill the savages", what he understands now is that he was actually telling Tarzan to kill him. He uses the analogy of a Jewish boy cheering on the Nazis as they lead the Jews to the ovens. (Hallman, M. 1998) He used these images to exemplify the self-hatred that the media instills in us on a psychological level. Carmichael says that even if these cleverly placed media mind-control tactics were to cease, “it takes time to reject the most important lie: that black people inherently cannot do the same thing as white people, unless white people help them . (Hallmann, M.