The distribution strategy will adopt direct distribution channel with web-based channel and closer relationship with customer while minimizing costs. This strategy involves selling without intermediaries, which will stimulate the interest of customers as they will appreciate the possibility of giving profits directly to the producers (Forest, 2016). The business will serve customers worldwide through the use of outlets in every country in the world. The company will have at least ten outlets in all developed countries and major developing countries of the world. In addition to this strategy, the company will also adopt the use of food retailers around the world, but the strategy is mainly based on the direct relationship with the customer seasoned with adequate feedback
tags