Dividing participants into two groups after reading information about cars, he had one group contemplate the information while the other group performed memory tasks. He found that the group that engaged in other tasks after reading the information retained what they had learned and were able to make a well-informed decision. Those who reflected on the facts, however, made worse choices. Dijksterhuis theorized that the unconscious mind was actively sifting through the car's information as participants memorized sets of numbers. Why were participants who memorized the number able to choose the best car? The same cerebral cortices were activated; the conscious mind while reading, the unconscious mind while memorizing. This article effectively illustrates Meyer's concept of a "two-track" mind by demonstrating it through an experiment (www.huffingtonpost.com