Based in Chapel Hill, NC, Jermaine Landon Events (JLE) is an innovative event planning company with a focus on gay and lesbian events in the Triangle area . JLE is best known for hosting Stir every Sunday night at the East End Oyster & Martini Bar on Franklin Street. Stir is a high-energy dance party that attracts customers from all over the Triangle. Founded by Jermaine Landon himself in 2006, Mr. Landon shows us that with a little hard work, dedication and networking skills, you can create a successful business using nothing more than a few social media services found on the World Wide Web .When he was a journalism student at the University of North Carolina at Chapel Hill, Mr. Landon noticed a lack of nightclubs catering to students and residents of the Triangle area who identified as lesbian, gay, bisexual, transgender and queer (LGBTQ). “As an out gay man, it frustrated me that there were no LGBTQ clubs in Chapel Hill. Even though we had a large LGBTQ population, there was nowhere to go out at night and party in a welcoming atmosphere; so I decided to do something about it” (Landon). However, as a student, Mr. Landon lacked the financial capital and time needed to start his own LGBTQ nightclub in Chapel Hill. What was feasible for Mr. Landon, though, were nights of acquisition in Chapel Hill's typically simple bars. Takeover nights occur when a club allows third parties to use its location and services to host themed parties that are atypical of what the club normally offers. This led to the formation of Jermaine Landon Events, which will be dedicated to providing LGBTQ club and bar nights for those who identify as LGBTQ and their allies. Landon then contacted every... half of the paper... it's a reality. JLE was so financially rewarding for Mr. Landon that he postponed his degree to focus on the business full time. JLE's success is based on satisfying a market need. Mr. Landon identified the lack of LGBTQ nightlife in Chapel Hill and then acted as an intermediary by reaching out to the gay community he was already involved in and venues interested in increasing their off-night business. With some recommended adjustments in JLE management and planning, Mr. Landon can rest easy knowing that JLE is here to stay and thrive in the Triangle area. Given Mr. Landon's current record of success, within the next five years I expect his plan to host LGBTQ nights every night of the week to become a reality. Works Cited McCullough, Valerie. "All-campus party is a success". The Herald-Sun. March 18, 2014 http://www.heraldsun.com/