Taking all the above points into account, it is important to have a procedure in place to handle any complaints quickly and pleasantly. A dedicated customer service team or representative who can remedy the situation will also help prevent a string of negative testimonials and will likely convince the customer to remain loyal. Let's also not forget the impact social media has had on improving the customer service experience. Today, an unhappy, or even happy, customer can share their thoughts across social media channels and create a storm of negativity, or positivity, about your company. A satisfactory customer service experience will ensure its quality