1 – Toyota: Toyota is the world's largest automobile manufacturer by sales and production, the company has created a plan to reach markets across and in the United Arab Emirates, it is estimated that the UAE vehicle market is around 1.4 million vehicles and growing every year, on average, by 10%, and below we will talk about what Toyota has done to secure the largest share in the market. Satisfying every customer need: the company has created a culture in its internal document to ultimately realize, the "Customer First" policy: the goal is to develop new cars for every customer in every country or region and satisfy everyone customer segments, and if you consider the situation of UAE, the company has created around three key product offerings, with customized specifications to target different segments, passenger cars targeting the larger population, SUVs targeting market segments smaller and commercial segments that require reliable and reasonable vehicles to support its demanding operations. New market and local customization: Toyota as a global company was able to present its sensitivity to the needs and requirements of the countries in the region, it would add features for SUV cars to run off-road or in the desert, successfully delivered a car for every customer attentive to quality, safety and also budget. When news of the recall hit the UAE, the company quickly worked with the government to ensure and assess the need to take similar action. smaller segment of the market that would require a luxury car, Toyota has reacted by providing an A level of the standard car that has an extension......middle of paper......there is a big trend for clean energy and the company responded by investing in this sector and initiated many programs to minimize waste and preserve natural resources, it created many tools and programs that preserved energy and water in huge quantities, not only l he company has done this internally, but is also making huge investments in new technologies and zero-carbon projects. - One of the good examples is an important trend in the United Arab Emirates which has a growing number of residents and which is partly considered one of the major consumers of energy and water resources globally, the United Arab Emirates wanted to have clean energy solutions and environmental for this problem. The company responded by offering solutions that use the latest technology leveraging the benefits of solar energy and created a successful project: the world's first zero-carbon city that depends on solar energy.