Topic > Developing an Underpenetrated Territory - 608

One of the proudest accomplishments of my professional career was developing an underpenetrated territory for ABC within the New York and New Jersey (NY/NJ) market ). I began my career at ABC as a Sales Associate (SA) in January 2010. My primary role was to leverage multiple lead generation tools (Salesforce.com) to create demand and qualify opportunities for the NY/NJ enterprise sales team . The company's expectation was that each SA would make 75 calls per day and generate $1 million in pipeline revenue for the field. With hard work, diligence, and a deep understanding of ABC solutions and go-to-market strategies, we were able to exceed our pipeline revenue target number by 560%, creating $5.6 million in the pipeline leading to 1.4 million booked revenue. After a successful year as SA, I was promoted to the position of Inside Sales Representative (ISR). In this position, I was responsible for developing a territory plan for under-penetrated corporate accounts in the New Jersey area. This position required identifying key target markets and sales campaigns ...