(Halal, 1999)Netflix was able to learn from the mistakes of other organizations and close the gap by meeting some unmet needs in the market by being prepared and being in the right place at the right time with the right product/service while being transparent with their customers. Netflix is ​​able to add value with its recommendation engine which is very good at predicting what types of movies people are likely to want to watch. Netflix's revenue strategy is to charge recurring monthly subscriptions, and because Netflix offers great products/services that customers want, people are willing to pay a little extra each month. Additionally, Netflix has managed to form partnerships with companies like Apple to access Apple's large customer base. Technology "Technology" is the last step of the POST framework. This step decides which social technologies to use as it shows how much of a company's audience it can reach with various types of social technologies. This decision can be made by understanding and reflecting on your people, goals and strategy. Only then can they confidently select the tools/applications and tactics they will use for theirs