Before the Internet, our characteristics such as style, identity and values were mainly exposed by our materialistic properties which psychologists define as the extended self. But people's inferences about the idea of the online self versus the offline self insisted on translating these cues into a personality profile. In today's generation, many of our cherished possessions have been demolished. Psychologist Russell W Belk suggests that: “until we choose to evoke them, our information, communications, photos, videos, music and more are now largely invisible and immaterial.” Yet in terms of psychology there is no difference between the meaning of our “online self” and “offline self”. Both help us express important parts of our identity to others and provide key elements of our online reputation. Numerous scientific researches have highlighted the mobility of our analog selves in the online world. The consistent theme of these studies is that while the Internet may have created an escape from everyday life, it is in some ways impersonating
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