Thought the strategic partnership with Lounsbury House was a great idea. He even expanded the idea by proposing a real catering branch of his shop. He appreciated the social media guidance I gave him and is currently vetting his staff to find someone who can manage an Instagram account. He also liked my idea to donate 25% of sales to injured veterans. Conclusion In conclusion, the focus of my marketing plan has evolved from new products to engaging the target market through social media. While they currently have a Facebook account, it is rarely used and is their only online presence aside from their website. I advised them to expand to Twitter and Instagram to optimize online interactions with customers. I also proposed a strategic partnership with Lounsbury House, a local wedding venue. Finally, I advised Deborah Ann to consider partnering with local businesses like Books on the Common to expand her customer base and community