(2015) discuss three different perspectives that can be used to analyze a problem: “(1) the rational model, (2) the organizational process model, and ( 3 ) the…collaborative model” (p. 244). The decision model used by decision makers will greatly influence how a problem is perceived and interpreted (Nahavandi et al., 2015). Therefore, it is critical that managers are aware of how the lens of the decision model will influence the outcome of the decision process. When using the rational model of decision making, “the steps of the decision making process are performed deliberately and consciously, relying on the rationality of the decision maker's thoughts and behaviors” (Nahavandi et al., 2015, p. 244). This decision-making model assumes that individuals making the decision behave rationally when making decisions or taking other actions (Nahavandi et al., 2015). In the context of decision making, Nahavandi et al., state that “behaving rationally is generally understood to mean that people seek to maximize the value they receive in any situation” (2015, p. 244). Given the nature of the problem facing BSE veterinary services, the rational model would provide the best framework to achieve this objective