Walmart's strategic plan was important by thinking about the future through the lens of the customer. Customers are channeled into shopping in stores, online or with their phones more easily than they were in the past. Walmart feels the same way as they have unique resources and capabilities to serve customers with their stores, clubs, global supply chain, data and great associates. They want to enable customers to find what they want, at a good price, in a convenient and fun way, no matter how they shop. Walmart's customer proposition focuses on four areas: price, access, assortment and experience. Every dimension matters, so they take a holistic view of how they fit together. The Walmart plan provides a framework to trigger, (Soni, 2015) “With the power and success that the company is able to house, its related companies like Kroger, K-mart, and Target don't even stand a chance. This puts Walmart in the driver's seat in their market and puts direct pressure on weaker competitors. Walmart's success will eventually be so overwhelming that it will begin to push other competitors out of the market entirely. Key Competitors Has strategic pricing through programs like Savings Catcher, Save Even More, Ad Match, and pricing rollbacks. (Soni, 2015) “With the power and success that the company is able to house, its related companies like Kroger, K-mart and Target don't even stand a chance. This puts Walmart in the driver's seat in their market and puts direct pressure on weaker competitors. Walmart's success will eventually be so overwhelming that it will begin to push other competitors out of the market entirely. Competing Supply Chain This has given the company a huge marketing advantage over its fellow retail stores within the same market. “Walmart's everyday low pricing strategy, or EDLP, stems from these economics. It also helped the retailer gain market share from other companies through strategic pricing. It has strategic pricing through programs like Savings Catcher, Save Even More, Ad Match and price rollbacks. (Soni, 2015)“With the power and success that the company is able to house, its related companies like Kroger, K-mart and Target don't even stand a chance. This puts Walmart in the driver's seat in their market and puts direct pressure on weaker competitors. Walmart's success will eventually be so overwhelming that it will begin to push other competitors out of the market entirely. Strategic Considerations and Recommendations By expanding into smaller communities, Walmart will be able to provide low-cost products to its consumers and also purchase new ones. competition that hadn't existed on their radar until now. By implementing this low-cost strategy in communities, Walmart will not only attract new customers, but will also attract previous customers who will appreciate their new community-based marketplace. This new move places Walmart in an entirely new competitive market and will prove to be a new level of challenge and success for a multi-billion dollar company. Recommendation solution