In recent years, Wal-Mart has continually been accused of poor customer service. In 2013, USA Today rated Wal-Mart the most hated retailer based on low customer satisfaction scores collected by the American Customer Satisfaction Index. However, as the years go by, Wal-Mart continues to be the largest retailer with terrible customer service (The Huffington Post, 2015). How can Wal-Mart rebuild its image? To help Wal-Mart be named the best retailer, rather than the worst, the A Team found solutions to address the problem at hand. We have studied the causes of poor customer satisfaction that all Wal-Mart customers face and have found solutions to put an end to this problem. For our research, three different criteria for good customer service were evaluated: competence, friendliness and availability. Purpose and ScopeHowever, Wal-Mart is not successful in all aspects. Instead, it has been reported numerous times for having indifferent and unprofessional customer service within its stores, which has diminished Wal-Mart's reputation for being a truly designated shopping center for some customers. The purpose of our research is to decide whether or not Wal-Mart should integrate bimonthly training programs for its employees, raise wages for existing employees, and whether Wal-Mart should conduct electronic customer feedback surveys at every checkout within of the country. two large Walmart retail stores located on S Duff Ave and Grand Ave in Ames, Iowa. This report will cover several topics related to Wal-Mart employee customer service, keeping in mind the most important characteristics of competence, friendliness, and helpfulness. The information in this report will not cover all Wal-Mart facilities in the United States, but will only cover the two stores located in Ames, Iowa.