Inditex is the largest fashion retailer in the world, it has seven chains, Zara, Pull and Bear, Massioino Dutti, Stradivarius, Bershka Oysha and Uterque. The SWOT analysis could help the executive to understand the opportunities and threats in the environment with Inditex's strengths and weaknesses; thus help the executive to evaluate existing strategies and formulate new main strategies (growth strategy, stability strategy and downsizing strategy). For example, it allocates resources, directs overall management, supports its retail concepts, international expansion and new concepts in existing markets. For example, the SWOT analysis showed that there are competitors who are working to be faster in fast fashion, Zara's advantage should be threatened, so the executive exploits other strategies to maintain the advantage in the market, such as developing a new method for store managers, faster display of orders and merchandise and addition of new shipping routes for products; and move to online retail. For managers at Zara, the SWOT analysis could help them understand...