2014 is upon us and there is a lot going on in the digital realm, which is going through a lot of changes. Even Social Media Marketing is not spared. The new year would begin with its share of popular and unpopular items in social networking sites. This article will consider some of these changes through the following lines. a) Search Engine Optimization + Social Media Optimization – A Vibrant Trend Every passing year widens the bridge between Search Engine Optimization and Social Media Optimization. Some of Google's recent revelations have mentioned that social media marketing influences search engine marketing on a broader level. But the problem with the relationship between social marketing and SEO has not yet been strong due to the lack of understanding. From time to time social networks play the ultimate role of sending signals to search engines, which gives a certain boost to the topic in question. But until or unless there is much clarity between SEO and SMO experts, it would be very difficult to bridge the gap....