Lutron has two local and global competitors in the market: Copper and Crestron. Cooper came to the market with the first gear-driven truck rear axle. Over the years, with research into the automotive industry, Copper was listed in the FORTUNE 100 for the first time. In the last decade of the 20th century, Cooper went through a period of portfolio rationalization, to reduce its exposure to the more cyclical sectors such as the automotive and oil sectors. Ultimately, Cooper focused on two business segments: Electrical Products Group and Energy and Safety Solutions. They are the largest industry with a wider range of electrical equipment product lines. They purchase many well-known lighting brands to maintain their product offerings. The other American competitor is Crestron Electronics, a leading supplier of control and automation systems for residential and commercial customers and audio/video control. Crestron products designed, engineered and manufactured in America. Their market is limited to local projects only. They create jobs in the United States, which helps accelerate product development and time to market. They sell their products through resellers who purchase and install Crestron systems and not directly to customers. Lutron is a company known worldwide for 60% energy savings and ease for residential and commercial customers. Their product line offers sensors in different sizes that fit into the smallest spaces and automatically turn off when the room is unoccupied. To increase productivity, while most commercial spaces are overly lit, wasting energy and impacting employee productivity, Lutron incorporates task-based lighting and providing personal control… middle of paper ... .the customer is satisfactory. New York Times Cuts Annual Lighting Costs, Houston Building Saves on Electric Bill and Air Conditioning Costs. The World Street Journal ran an ad for Lutron. The lighting company generates a case study for each individual case that includes lighting systems from administrative offices to staircases and corridors. The duration of the project usually varies from 6 months to a year. Commercial and residential customers receive energy rebates and incentives. Lutron's quality assurance team tests every product at the end of the production line to meet strict quality standards. Customers receive proven products that work first time, every time. Lutron offers 24-hour technical support. For the defective product, customers received a notification from customer service and the defective products were replaced within 48 hours.