Nelson Fraiman, a professor at Columbia Business School who has studied the Inditex model, says: “They've done process innovation very well. Product innovation? NO." In other words, Inditex creates a substantial business model but is not original when it comes to its product, its merchandise. According to Suzy Hansen, “Inditex denies copying other designers. Yet, in the New York Times last March , Alexandra Jacob describes a visit to the new Zara store on Fifth Avenue in New York, where she was reminded of Prada, Alexander Wang, Balmain and many other high-end brands.