1.0 Introduction In this report I am a representative of the Organo Gold company and I will focus on our coffee. I will cover our company's background and mission statement. The report will continue with the market analysis, focusing on our market strategy. Essentially, we look at how developments in market fundamentals have affected our clients over time. The report concludes by offering ways to control and monitor our market.2.0 Business ContextOur company was founded in 2008 by Bernado Chua. Our company's mission is to improve the quality of people's health and wealth and simply bring balance to their lives through our Chinese secret herb Ganoderma Lucidum. Organo Gold Coffee is currently sold in 13 countries, the United States, Germany, the United Kingdom, Jamaica, the Netherlands, Austria, the Philippines, and Peru, to name a few, and the list continues to grow. Our coffee is a blend of gourmet coffee beans with a mushroom known as ganoderma, crushed into a traditional Chinese herb. This herb, ganoderma lucidum, is what sets our coffee apart from other brands. The Asian herb has been used in traditional Chinese medicine for over 4,000 years and is well known for its healing properties. Ganoderma is rich in antioxidants, improves the body's immune system. It fights diseases and infections, provides more energy and vigor and detoxifies the body naturally, but the list is endless.3.0 Marketing Analysis3.1 CustomersAccording to statistics on Kantar 800,000 British adults can be found in Coffee shops open at least four times a week and around 80% of the UK population consumes coffee. Since coffee is the second most traded commodity after oil, there is no shortage of customers. We pride ourselves on being healthy foodies... middle of paper... and different levels within the company which is a way to monitor and control the amount of money coming in. The different levels are retail sales, obtaining promotional packages, collaborating to grow the network, receiving bonuses from product orders, developing a personal team and finally earning a certified consultant 3% of the 'company profit.7.0 ConclusionTo conclude it is clear that coffee consumption on a global scale is truly flourishing. In many countries around the world consumption levels have reached saturation, this can be seen as a positive as there are still several dynamic niche opportunities that Organo Gold coffee can benefit from. Furthermore, the perception of coffee as a healthy product has changed significantly in recent times, our company has made great efforts to increase consumer knowledge about the healthy properties of coffee..