The inauguration of a president is a great occasion in America. This is often held in January after the previous office holder has been removed from office due to the previous president's term expiring. During this investiture, the new President, after taking the oath, delivers his inaugural speech before the nation. Inaugural speeches tell what the new president will do during his term. Presidents state the important parts of why they were chosen and what they will try to accomplish to improve the nation and lead it effectively. President Franklin Delano Roosevelt's speech was one of his most memorable. Franklin Delano Roosevelt, commonly known in this society as FDR, was elected into office at some point during the Great Depression. FDR served a total of four terms as president. Due to the horrible economy of that time, people needed a hero who would defend people's rights and bring the United States back to life, as well as help the rest of the world. The genius behind his inauguration speech contained a logical appeal, an ethical appeal and an emotional appeal to grab the attention of his audience and etch the point into their conscious minds as they listened. These were used by Aristotle and he called them logos, ethos and pathos. Logic can be used in many ways for many things. FDR used logos with a certain flow of reason. The logic makes sense and makes the reader or listener think, either agreeing or trying to find fault. FDR planted an image in the minds of the people of his time to show them what he would do to save the United States of America from the clutches of the Great Depression. It gave them hope for a future that appealed to most people of the time... middle of paper... the personal character of a complex man in his speeches was such that anyone who listened could associate with him, or at least feel what he felt. Even when this nation, and inevitably the world, was so emotional, its emotions changed theirs to create hope for a better and brighter future. Franklin Roosevelt certainly held a certain fascination for those of his time, and even today. Works Cited "American Rhetoric: Franklin Delano Roosevelt - First Inaugural Address." American Rhetoric: The Power of Oratory in the United States. Network. March 10, 2010. Lunsford, Andrea A., and Franklin E. Horowitz. The daily writer. 4th ed. Boston: Bedford/St. Martins, 2004. Print.Lunsford, Andrea A., John J. Ruszkiewicz, and Keith Walters. Everything is a topic: with readings. 4th ed. Boston: Bedford/St. Martin's, 2007. Print.