As the sun rises over the crisp autumn horizon, followers begin to surround the sacred space in anticipation of what is to come. The sacred space is soon surrounded by people dressed in sacred colors, some wearing necklaces of their totem, while others wear headdresses adorning their sacred symbol. People begin to drink, play and prepare a feast for each other, creating a festive atmosphere in the hope that today's ritual will be successful. As soon as the ritual begins, followers begin to flock to the sacred space, surrounded by images and names of those who have achieved greatness. At the beginning of the ritual, music is played to bring everyone together and prepare for the events that are about to unfold. It is now that the followers have a very simple focus, to help the ritual succeed. Those who celebrate the rite stand at the center of the sacred space, surrounded by the faithful; Now that the ritual has begun the celebrants begin to perform and focus on certain actions to connect with the transcendent sacred. Followers watching begin to help by chanting, while also allowing themselves to transcend. Hoping that the ritual was a success, everyone does their part until the last second of the ritual is completed, it is only then that one can decide whether the ritual was a success and one can celebrate or grieve by signing in its fullest expression . sacred song, binding them together once again. The above may well seem like a ritual that could be celebrated in some religious traditions. However, that's probably what essentially happens during an Ohio State football game almost every Saturday in Columbus, ... middle of paper ... Sacred and profane: the nature of religion. New York: Harvest Books, 1968. Print.Hoffman, Shirl J.. Sports and Religion. Champaign, ILHuman Kinetics Publishers: Human Kinetics Publishers, 1992. PrintHoover, Stewart M. and Lynn Schofield Clark, Eds. Practicing Religion in the Media Age (Columbus, 2002) Lundby, Knut ed. Mediatization: concept, changes, consequences (Peter Lang, 2009) Partridge, Christopher. The Reenchantment of the West: Alternative Spiritualities, Sacralization, Popular Culture, and the Occult (2005) Prebish, Charles S. Religion and Sports: The Encounter of the Sacred and the Profane (Contributions to the Study of Popular Culture). Westport: Greenwood Press, 1993. Print.Xifra, Jordi. "Football, civil religion and public relations: devotional-promotional communication and Barcelona Football Club". Public relations review 34.2 (2008), 192-198.