The concept of mass culture emerged as a philosophical exploration of the question of modernity in relation to individual identities and selfhood. As society progressed from its traditional existence to a modern state, numerous advancements were made that drastically changed society's outlook and its influence on the individual and individual thinking. One of the most important factors that have influenced the progress of modernity is the phenomenon of mass media (Landgraf 25). Indeed, very few would argue that institutions within the mass media franchise are crucial aspects of contemporary politics and philosophy. However, philosophers such as Nietzsche and Karl Marx argued that the mass media should be considered in light of their effects on the values ​​and institutions of modern societies. Nietzsche's criticisms are based on the general idea that the values ​​and institutions of modern society oppress creativity and bodily energies and limit the ability of human beings to function as individuals. This in turn prevents a generation of stronger individuals from emerging in a society that is now characterized by vigor. Friedrich Nietzsche critically assessed the modern age and developed a major sustainable critique of mass culture and society, bureaucratic discipline, the state and regimentation. This led to the production of new perspectives that subsequently profoundly influenced the discourse on modernity. Mass culture emerged as a concept that describes how humans evolved to think alike and do things alike. The predictability of human beings is evident in their private interactions and stance on many things facing modern society. He had become… middle of paper… unresented during Nietzsche's lifetime. Yet his ideas about how individual perspectives and will are shaped or influenced within a given culture are very observable in these media forms. Mass culture propagated by the media has imposed certain moral considerations and values ​​on individuals that they may not necessarily have adhered to. In fact, this has led to people functioning like zombies, blindly following concepts spread by the media as the only real problems. The mass culture advanced by the media has fostered some form of complacency that has narrowed the issues under consideration and requiring attention from human beings. The scope of human thought, as well as their autonomy in decision making, has been taken away as individuals continue to operate as robots directed by other entities, perhaps for easy political and social management..