They also support and improve education, which plays into the economic well-being of the community. The American Red Cross is another partner, and is the nation's primary emergency response organization, feeding, sheltering and providing emotional support to disaster victims. Starbucks promotes awareness of its company while building goodwill through the Check In for Charity initiative. For checking in on Facebook Places, the company would donate $1.00 to Conservation International. The company also partners with many other organizations, including the African Wildlife Foundation and Business for Social Responsibility. Starbucks also partners with the Association for the Advancement of Mexican Americans, this organization inspires and empowers Latinos to pursue and reach their potential. They provided leadership and helped youth in the San Antonio and Huston areas. As you can see, the company is focused on the needs of each area, which in turn will have a huge impact on the area and increase the overall profit of the company. Because consumers always align themselves with companies that have a good reputation among the public. With cultural awareness and civic engagement in mind, Starbucks is committed to community involvement. The company works hard to improve its image