Failure of McDonald's Innovation Project: Case StudyMcDonald's is the largest food chain in the world for providing hamburgers and other fast food options, when it comes to quality they definitely don't hesitate to spend money and keep up with new techniques. With the same purpose, as well as for the satisfaction of their customers and the increase of the sales rate, they tried to start a new project in 2001 called "INNOVATE". The underlying theme was globalization. Bring the different branches onto a single platform, connect all the restaurants and manage them through a single forum. The idea wasn't a bad one. The project was large enough to cover 120 countries and 30,000 branches via intranet, providing all the necessary information about a particular branch, such as if a temperature indicator is not adequate it will give you that information, if sales are not up to par standard will definitely tell you. It was a global ERP system that cost about $1 billion but still couldn't work. http://moodle.cqu.edu.au The reasons for the failure of McDonald's Innovate project. Project Management: To start a project there are several things an organization should consider, it's just a simple rule of thumb. Defining the proper scope of a project is the basic layout, on which everything then takes place, if you define a good good scope and define your processes up to the extension only then it will be easier to work on simpler tasks. Checking the sharp changes in the market and current technology is another important thing to take into consideration. Questions like can technology help us improve the things we are doing? Is it really feasible to undertake a big process to make changes and at the same time track all the improvements? It also simplifies... half of the document ......ee.7- Information sharingThe flow of information should have been better than this, top management and bottom management did not work together properly resulting in a failure. References1. www.Wikipedia.com2. www.Google.com3. http://moodle.cqu.edu.au4. Larry Barreett,2008,"Mc Donalds innovate project failed",http://pminit.blogspot.in/2008/11/mcdonalds-innovate-project-failure .html5. https://nationalvetcontent.edu.au6. Schrodl, Holger and Wind, Stefan, “Adopting SCRUM for Software Development Projects: An Exploratory Case Study from the ICT Industry” (2011). AMCIS Proceedings 2011 - All contributions. Document 256.7. Steve Denning, 2011 http://www.forbes.com/sites/stevedenning/2011/04/29/scrum-is a-major-management-discovery/8. By Marc Clifton, J. Dunlap, August 18, 2003 http://www.codeproject.com/Articles/4798/What-is-SCRUM9. http://paulhadrien.info