A New Strategy for Kodak Founded in 1884 by George Eastman as the Eastman Kodak Company; Today Kodak is an industry leader in imaging. The company initially began as a photographic film manufacturing company based in Rochester, New York City. Since then the company has differentiated its business and has progressively evolved to remain competitive with the advent of the digital revolution. Although it no longer holds the market share that it once dominated, Kodak has managed, thanks to continuous investments in research and development, to remain an industry competitor well into the new millennium. One of America's leading technology companies mainly focuses on imaging solutions and services for most businesses around the world. It provides packaging, functional printing, graphic communications and professional services to businesses around the world. Its main business segments are digital printing and business and graphics, entertainment and commercial films (Dayan, 2011). Eastman Kodak's top five key objectives encompassing the operational, financial and human resources aspects of the company include the following.(a) Identification of its mission and values: Eastman Kodak has a mission to provide quality services to its customers and to be the leading solution provider in the technology market. By identifying the values ​​of his choice, he will be able to convince his customers that he is the best service provider that meets their demand. This will help the company influence the key objectives of an organization of your choice and evaluate the influence of stakeholders in its functioning, ranging from financial activities, human resources and other activities. (b) Know the financial importance of human resources...... medium of paper……social responsibility for the benefit of most of the communities geographically close to it. This will lead to the development of infrastructure and other services such as sports centres. The company will also seek to mitigate environmental degradation through the use of modern technology. Works Cited Dayan, P. (2011). Kodak Canada Corporate Archives and Historical Collection. Rochester Business Journal, , 3-7.Gavetti, H. ,. (2011). Kodak and the digital revolution. New York: Macmillan.Hammer, M. F. (2011). History of Kodak and its continuations. New Jersey: Bale Press.Helm, M. (2013). Kodak by Nodak-David Houston. international photography magazine, 10-12.Jones, R. (2010). Kodak separates the business into consumer and commercial segments. Mumbai: Parjon Editore.Moris, S. (2012). Strategic management of technological innovation. London: London publisher.