IntroductionAs more and more countries become industrialized, our global footprint continues to grow making global warming seem like a ticking time bomb. To effectively combat global warming, companies are starting to reevaluate and implement practices that are less harmful to the environment. Life Time Fitness has also joined the cause to go greener. The initiatives presented in this report focus on local efforts in Chanhassen Minnesota, where the company's headquarters are located. As the local media specialist for Life Time Fitness, I will focus on my stakeholders, the residents of Chanhassen throughout the planning and execution of our project. To my advantage, Chanhassen is already ahead of other cities and counties in terms of knowledge and environmental initiatives already in place. Living Green Parks In addition to implementing environmentally friendly initiatives nationwide, Life Time Fitness will take steps to raise awareness about the environment locally where the company's headquarters in Chanhassen, Minnesota operates. In order to promote an environmentally friendly lifestyle, Life Time Fitness will build a community park for local residents and members of Chanhassen known as "Live Green Park". Our park will join the other 34 “reserve places” in the city; however, in contrast to these locations, Live-Green Park will be larger in space and serve a dual purpose. The main purpose of the park involves creating a greener environment through aesthetically well-designed landscaping. Additionally, all materials used to construct the park will come from post-consumer recycled content or environmentally degradable materials. The intrinsic value of creating a park goes beyond... the center of the paper... to adults. To promote greener habits, individuals and families who carpool to the event or use environmentally friendly transportation (e.g. bicycles) will receive complimentary passes for a one-month membership to our local facility. Conclusion We firmly believe that our local efforts to promote the Live Green campaign will be hugely successful, as it will reach a large audience that already believes in a cause that we support. The use of Live Green Park will bring significant benefits to the local community due to the many amenities the park offers and the fact that it is versatile in its use, from football matches to concerts to city-sponsored events. More importantly, we believe that through our actions, Life Time Fitness is setting a precedent; this will force other sectors to become more interactive within their communities and promote environmental conservatism.