Sephora is working on one of the biggest customer complaints: the lack of ethnic diversity in Sephora Collection products. The company is offering more products that suit all skin tones and undertones. Additionally, several years ago, Sephora's primary target market was affluent women in their 30s and 50s. However, with the growth of YouTube and teen growth faster than ever, Sephora should consider targeting girls and women. By expanding their market, they will be able to produce more revenue. Men's skin and hair care products and fragrances are expected to be available at all Sephora locations. It will increase sales, especially during the holiday season when people are looking for gifts. If customers can buy gifts for different genders and ages in the same store, they will be more attracted to that particular one