As part of my group's pro-Adderall campaign, we promoted the use of Adderall among high school students who were struggling with relatively short attention spans , inability to concentrate and were therefore unproductive in their tasks. We created a video commercial that follows the same tactics used in pharmaceutical advertisements, described in Dumit's Drugs for Life. Dumit highlighted how pharmaceutical advertisements were ambiguous to reach a wider audience and emphasized that all people experienced the claimed symptoms to some extent. Companies only needed a small portion of viewers to self-diagnose and purchase the product. Similarly, we targeted students who were facing heavier workloads entering high school and realized that most would struggle to maintain attention during long hours of lectures and worksheets. We used this strategy by addressing all students, both male and female, in the video since in this historical period it would be offensive to address the ad specifically to males, following the stereotype of the "problematic boy". Another persuasive technique we used appealed to the significant post-treatment benefits of adderall by having a student imitate exaggerated behaviors of short attention span and impulsive nature that resulted in poor grades. Then, after the same student makes a tougher decision, he plays a completely different character and becomes very attentive and productive in his studies, which results in an A on his next assignment. This is central to Singh's "Not Just Naughty: 50 Years of Stimulant Drug Advertising," as he highlights how drug ads commonly present a normal post-treatment reality of a "portrait of an ideal, brilliant, a... "highly idealized. . half of the paper……r”. This is very similar to our persuasion techniques in that we have created a scenario and presented symptoms that would be recognizable to the majority. The difference is that this ad appeals to a specific but common type of relationship in an attempt to create a stronger association among the viewer who would most likely be interested in the drug, which in this case would be "problem kids and problem mothers." (Singh). The ad bears more similarities to our group's ad by describing pre- and post-treatment which results in a more engaged student and, in this campaign, a child raising their hand in class. The narrator is the mother whose vocal tone presupposes satisfaction with the drug and its effectiveness in her son's ADHD disorder. Therefore it would be more attractive to parents, while our advertising is aimed directly at the high school student.