In the context of consumer recognition and brand loyalty, the Apple brand has established itself globally as an easy-to-use product since the beginning of the online revolution. From the launch of the Apple-1 computer to their most recent product, the iPad, Steve Jobs and his team of brains have enabled their users to use a vast network of innovative electronic devices, which are constantly transforming the digital divide. Apple developers have given their customers the ability to multitask with the use of a single device. Specifically, the iPhone has created a social phenomenon in its instantaneous ability to access information and connect on a multifaceted level. The iPhone, which was introduced to the public on January 9, 2007 in a keynote speech, collaborated with AT&T Mobility and iTunes to produce the ultra-modern and universal wireless data carrier. In addition to having a unique status in commercial technology sectors, the phone's deep marketing campaigns on commercials and social media sites, including Facebook and Twitter, have attracted a wide range of consumers. According to Wikipedia, there are currently approximately 6.4 million active iPhone users, and growing, in the United States alone. Apple has released the iPhone 3G in eighty countries and territories and is constantly finding new ways to integrate and market its product across transcontinental borders. The iPhone features a camera, portable media player, navigation tools, and a variety of other applications, all easily accessible to users via the phone's multi-touch screen. Simply, the phone combines different genres of entertainment, communication, business and games and is a source of status... middle of paper... several years. The iPhone allows its users to connect via voice communication, text messaging, photo sharing, social media sites, and through a surplus of unique applications. Although users are generally only able to use a single application at a time from the phone's interface, there has been speculation that the upcoming iPhone OS 4.0 will allow users to use several functions at once. This new iPhone, expected to be released in the coming months along with other innovative cell phone models, will support multitasking by allowing numerous applications to run simultaneously. According to Google, the iPhone generates 50 times more search requests than any other mobile phone. Apple's development of the iPhone is a phenomenon that will likely continue to appeal to future generations of consumers for many years to come.