Part 1"Photographs may have placed more importance on the visual aspect than the written one. A picture, after all, is worth a thousand words." The importance of the visual over the written is that most have some merit. Certainly identifying objects in an image is as basic and natural a function as it could be for most people. Reading written language requires more effort. By comparison, the training needed to process even basic written language versus the simplicity of identifying objects without training should make it clear that at our most basic level we can easily relate to images. Let's not forget that many children begin to learn language by connecting words to pictures when they also learn their native language. 'Left brain' or 'right brain' oriented verbally or spatially, everything is based on a foundation established on the relationship with the world first visually. Bearing this in mind it is logical that in 10 years the first American publications went from an average of 100 images per week up to around 903 images per week (Keller 2007, 163). Images draw attention to themselves as the reader scans a page, and even in the modern world where photo editing is commonplace, a photo conveys a sense of authenticity. A viewer can identify pieces of an image that they can relate and bear the same relationship to the parts they are unfamiliar with. When a viewer sees an image of the savannah in Africa, they can project themselves into the area. If they visited the same place they would be able to identify the elements of the image. A written description, while igniting the desire to visit an area described intellectually or by a... medium of paper, department stores were, and still are, places where consumers are an audience to be entertained by goods, where the selling is mixed with entertainment, where the excitement of fluctuating desire is as important as the immediate purchase of particular objects” (Williams 2007, 172). Works Cited Sontag, Susan. 2003. On photography. In Communication in History: Technology, Culture, and Society, 4th ed., edited by David Crowley and Paul Heyer, 166–70. Boston: Allyn and Bacon. Keller, Ulrich. 2007. First photojournalism. 5th edition, edited by David Crowley and Paul Heyer, 161–168. Boston: Pearson A and B. Williams, Rosalynd. 2007. Dream worlds of consumption. 5th edition, edited by David Crowley and Paul Heyer, 169–175. Boston: Pearson A and BCrowley, David and Paul Heyer, eds. 2007. Communication in history: technology, culture, society. 5th ed. Boston: Pearson A and B.