Tobacco is used all over the world and its adverse health effects are also in the public domain. Since everyone knows that tobacco can seriously harm people who use it, many countries are faced with the ethical dilemma of allowing the sale, regulation, and smoking of this harmful substance. The case study “Ban on Tobacco Ads by the Government of India” addresses some of the effects of a ban on tobacco advertising in India, as well as the conflict of interest that advertising raises. Even though I firmly believe that smoking is harmful and dangerous, I don't think the government should ban advertising in India, because if they start by banning advertising of one substance, they might move on to banning others. Would anyone want caffeine or alcohol banned just because too many of these substances are harmful? I don't think anyone would support this ban, so I think the government shouldn't ban advertising, but people should regulate their own habits. I will return to this point after summarizing the main arguments of the article. There are many arguments in favor of banning tobacco advertising in India. The main reason for launching the ban was to try to reduce the number of teenage smokers, as well as to initiate an official government anti-tobacco program. According to the case study, people also hoped that introducing a ban would make policymakers think seriously about tobacco and pursue other ways to make good choices about tobacco and smoking in India. Reducing teen smoking was critical, because everyone feared that enticing ads would convince children and teens to start smoking, or at least experiment with tobacco products to replicate what they saw in the ads. ... in the middle of the paper ... in the forms of advertising to make these choices for its citizens. Finally, the case study made it very clear that India depends on revenue from smoking and the sale of other tobacco products for tax revenue, which India needs to build public service programs and help everyone in India. Until there is a reasonable way for India to get the same kind of tax revenue from other products, I think the tobacco ban would have more negative consequences than expected. I would support the ban if India found a way to create jobs for displaced tobacco workers and had another way to get tax revenue, but until that plan is created, I am not in favor of the ban. Works Cited No author. (2001). Government of India ban on tobacco advertising. IBS Center for Management Research. Retrieved from http://www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm