1.) Which of the eight sources of complexity for today's decision makers is evident in this case? Explain your choices. Multiply the criteria: Cirque du Soleil, a combination of cultures, an array of artistic talents from all over the world; such as, set design (e.g. makeup, costume and prop builders), both circus and theater performers, New Age music and many other people behind the scenes who also contribute to the success of Cirque. All these areas tied together created a spectacular sight. The partner's investment paid off and even more so with the money earned from the show's unique branding. (Kreitner & Cassidy, pp. 234-236) Risk and uncertainty: ask the Quebec government for $1 million to jointly organize a show to celebrate the 450th anniversary of the founding of the city. A mixture, as Dragone calls it, a “transdisciplinary experience” that has become the trademark of Cirque du Soleil with the right blend of circus, live music, theater and set designers. After Quebec, Laliberte and Gauthier, with risk and uncertainty, took their show and went to an arts festival in Los Angeles and to a standing ovation, Cirque du Soleil became a formidable talent organization. The company's future depends on its ability to sustain a risk-taking culture. The owners made sure their brand wasn't just another drop of water lost in the ocean waves; what they wanted was for their exceptional performers to stand out and be the crest of the wave. (Kreitner & Cassidy, pp. 234-236) Intangible Assets: Cirque du Soleil's reputation and brand are intangible assets. Just like the creatives who produce the shows with innovative technology. Special equipment used by trapeze artists when they used the "internal evaporating lake" to...... middle of paper......eat. Laliberte and Gauthier's creative thinking produced a greater reward than either could have imagined. (Kreitner & Cassidy, pp. 234-236)6.) What is the secret to Cirque du Soleil's success? The most important was the brand, because it represented excellence and quality. Quality combined with anticipation is a unique combination of different arts, circus shows and a local street performer, and this makes Cirque du Soleil a success; this unique combination constitutes a unique success. Furthermore, each show never had the same theme. So part of the success was the pace of development of each show's production, which took three years or more. Success, according to Lamarre, is: “Let the creatives handle it.” (Kreitner & Cassidy, p. 236) ReferencesKreitner, R., & Cassidy, C. M. (2011). Management (12 ed.). Mason, Ohio: South-Weston.