In 1992 a Guinness record is set for 545 meters of Lego rails in a construction line set and the world's largest Lego castle is built on Swedish television. In 1994, Lego launches its first television campaign in China and the Lego Group has a total of 8,880 employees worldwide. In 1995, Godtfred Kirk died on July 13th. In 1996, the first Lego website was launched with the domain name www.lego.com. In 1997, there is a Lego set that has a CD-ROM with building instructions burned onto it with a programmable barcode reader and a barcode truck. in 1998, the Lego Group presents the new brand “Just Imagine…”. Plus, they face their first ever deficit, as well as having to recall all of the LEGO FIRST Ladybird rattle due to the risk of toddlers choking.
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