“You will always fall short when you measure your personal life against the idealized personal lives that are constantly thrown in our faces, mostly by TV commercials.” -Dan SavageRelaxing after a stressful day at work or school seems go hand in hand with turning on the TV and eating some popcorn. But television has become increasingly sad mainly due to the advertising we are bombarded with on a daily basis. These commercials not only show us that our lifestyle is not good enough, but they compete with each other to launch more offensive or explicit content to make us notice their product. Instead of relaxing we end up severely impatient and annoyed by these creepy thirty second clips. Many TV commercials are disturbing because they are boring, offensive, or dangerous. Some TV commercials become boring due to their frequency and banality. Some commercials such as McDonald's, Coca Cola and TD Canada Trust appear up to three times in a thirty-minute program. During a major event that has a large audience like the Olympics, there is little to no variety in commercials, especially from large companies. They make it impossible to miss their advertising by filling all the potential spaces for their product to be registered by you. Not only is the repetition boring, but the message used in these commercials is often expressed in clichés. For example, in many clothing commercials there are often stereotypical shots of high school students who immediately have a large group of friends when wearing that brand. Some of these same commercials that have become so boring are also offensive due to their blatantly illogical claims. We are asked to believe that the product testimonials of "st... middle of the paper... the problem of disturbing television commercials drastically ruins our pleasure of watching CTV News or The Bachelorette, there are solutions that can be seen with please. We can look at public television; non-profit television is the best type of broadcasting because it helps communities of people who seek to represent honesty without having to be bombarded by advertising. Secondly, there are countless advantages, we as innocent consumers we always have the option to watch pay television, with the benefit of not having to sit through such horrible commercials and simply enjoy television programming. However, we can seek maximum freedom from the horrible advertisements we see on TV entertainment through others mediums such as books, radio and CDs. The continued abuse of the intelligence of viewers will, I hope, lead to boycotts by buyers.
tags