If these beliefs and values ​​are too different, the joint venture will be set up for conflict from the start. For Christians this is extremely important. Having representation from a company seen as opposing Christian beliefs and values ​​could damage the impact the Christian or Christian company can have. However, this does not mean that the other society must believe in Jesus or the God of the Bible. What matters are the values. Examples of God using “non-Christian” entities to further His purpose are found throughout the Bible. It may be foolish of a person or company to ignore the opportunity to venture into a market that needs a Christ-like example just because they don't hold the exact same faith in Jesus or the God of the Bible. If Daniel refused to work with the king, he may not find favor, and in turn, God found favor with King Nebuchadnezzar (Daniel 1-3 ESV). The same goes for Abraham, Joseph, and even the apostle Paul. The key for a Christian is not to compromise one's faith in venturing into business and to understand that God and His will are more important than profit or “worldly pursuits”.”