Let's go back in time for a moment and revisit the epic collapse of the North American video game industry in 1983. There was a wave of bad games that reduced the value of the video game industry from three billion dollars down to a few hundred million. The Atari 2600 system was pretty much the basic and most populated console in the United States in the early 1980s. Atari was mostly responsible for its lack of production and marketing. The Commodore 64 and ColecoVision have also had their share of failed productions along with many consoles from other brands. Eventually the consoles and game bundles were sold at rock-bottom discounts. This was great for customers, not the industry and developers. Arcades were the only positive result of the industry, but soon everyone was about to see the end of the video game era. While Atari failed to catch up, a small Japanese trading card and toy company picked up the slack in the United States and began marketing the largest home console we know today, the Nintendo Home Entertainment System. Although Japan struggled to convince North America to market the Nintendo console, Japan now offers more exciting ways to play video games using Zapper, ROB the robot, textures, and save data that couldn't compare to how we played games in the past. porticoes". No stranger to tough times, Nintendo managed to turn this incident into a positive by surviving when many of its competitors did not” (History of Nintendo). When we think of the word video games, Super Mario is almost immediately the first thought and today he is the most recognized character in the video game series. Super Mario is not only the main mascot and face of Nintendo, but Mario reminds us of our youth, the idea of ​​obsta...... middle of paper ......first players in the industry/ 1100-6387414 /Sinclair, Brian. Who are the biggest players in the industry?. Np, 17 July 2012. Web. 17 November 2013. <) http://www.gamespot.com/articles/who-are-the-biggest-players-in-the-industry/1100-6387414/>.2012 i biggest players in the industry3) http:/ /gizmodo.com/the-surspiringly-long-history-of-nintendo-1354286257 - The Surprisingly Long History of NintendoJones, Tegan. Nintendo's surprisingly long history. Np, September Web. 30 September 2013. .4) http://www.gamesindustry.biz/articles/2013-08-09-what-does-success-look-like-to-nintendoFehey, Rob. What does "success" mean to Nintendo? Np, August 9, 2013. Web. November 17, 2013. What "Success" Looks Like on Nintendo