In this scenario, a large film conglomerate wishes to explore a number of potential film projects. Each project must be classified according to its feasibility, measured by its ability to adhere to a set of business objectives. There are seven proposed films to judge and the conglomerate will produce four to six each year. The first is to examine each of these projects against the business objectives, compare and contrast the project selection criteria, and justify why a project meets the selection criteria. The company has three "must have" goals as follows: all projects must meet legal, safety and environmental standards, all film projects should receive a PG advisory rating or lower, all projects should not have an adverse effect on a situation current or planned operations within the broader community. The third goal most likely refers to the conglomerate's plans to open theme parks in Poland and China that would add to a number of existing parks, home videos, video games, theater productions and television channels. Each of the mentioned objectives will be assigned a weight of 24 points. This case study will also need “desired” goals. These are assigned weight based on their relative importance, however they are not critical to the company's mission. The "desired" goals are as follows: be nominated and win an Academy Award for Best Picture of the Year, create at least one new animated character each year, generate additional revenue from merchandise such as dolls, action figures, interactive games, music CDs, raise public awareness of environmental issues, overall profit above 18%, advance the state of the art in motion picture animation and preserve companies reputation, ultimately provide the basis for the development of a new theme park attraction of ownership of the company. As a member of the hypothetical team evaluating each of the submitted proposals, your job is to rank each proposal based on company objectives and select the films that will be produced by the company. Project Proposal 1: My Life with the Dalai Lama All “must have” business goals can be achieved by this project. It is unlikely to violate any legal, safety or environmental guidelines. Intended for a youth audience, it is likely to receive an advisory rating of PG or lower.