As societies grow and lifestyles change, many issues and problems seem to take on greater dimensions than ever. Obesity is one of these seriously overwhelming questions. Especially childhood obesity seems to be quite dangerous due to the numerous complications it usually leads to. This is a condition where a lot of extra body fat affects the health of the baby. Statistics show that 25% of boys and 33% of girls between the ages of 2 and 19 suffer from obesity. Obesity is the result of many factors such as physical inactivity, unhealthy eating habits, genetic factors and medical conditions. Overweight children end up with many complications such as high cholesterol levels, high blood pressure, early heart disease, diabetes and bone problems. Since it is such a big problem, many awareness campaigns have been launched to make people aware of the severity of not fighting it. The media plays a significant role in fighting this problem. The previous two announcements are examples of such media campaigns. The first shows an obese girl of about 10 or 11 years old. She stands with her hands on her chest and looks very serious or even upset. On the other side of the ad is a large text that says "Warning: It's hard to be a little girl if you're not one." The second ad shows four overweight children looking serious and upset. Below each child's photo is a warning sign. The ad featuring the four boys is more effective than the one featuring a girl as it uses stronger persuasive techniques to attract the audience. Both ads use different techniques to exert a strong emotional appeal on the intended audience. The dull colors used by the first advertising designer create feelings of both unhappiness and fear. Furthermore, the use of the human figure proved to be quite successful... middle of the paper... the second ad. The statement that blames the problem on “big meals” indirectly places blame on parents for providing such meals, thus creating this inevitable sense of guilt. It is also immoral to cause the premature death of one's children – “they may not outlive their parents” – through one's selfish disregard of their health problems. Also in this case the second commercial proves to be more effective in creating a strong ethical appeal. Finally, both commercials alert society to the problem of childhood obesity and call for action to prevent it. Both attempt to appeal to the audience's reason, emotions, and ethics, but the latter seems to use human figures and text in a richer way, thus sending a stronger message. Since obesity is a serious and urgent problem, more and more efforts should be made to combat it through different institutions, both to raise awareness among people and to take serious action to prevent it..