No man will read Cosmopolitan and no woman will take Sports Illustrated. Women's magazines are known to reinforce the gender identity of the female housewife with home decorating tips, diets, and recipes. Cosmopolitan is a great example of a women's magazine. It is not seen as a typical women's magazine due to the way it glorifies sex and encourages women to use their appearance and sexuality to further their personal gains in life. It would be easy to see Cosmo as feminist for this reason, but at the same time it is easy to see it as reinforcing gender identity as it implies that women should be there for men to look at and that is the only way to progress in life . Another well-known cliché of women's magazines is that the women in magazines and especially on the covers are always incredibly thin and incredibly perfect. Sometimes magazines differ from this and a perfect example is the 2004 issue of Glamor which featured Queen Latifa on the cover. This might seem like a bold step forward from the idea that female gender identity needs to be subtle, but upon closer inspection it is nothing more than a sad attempt. First of all, Latifa had recently lost quite a bit of weight and had breast reduction surgery before she ended up on the cover and yet they still made her wear clothes that covered her belly and any other parts that might be "unpleasant". .” Secondly, the whole cover was talking
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