Increasing Globalization in the Industry: The idea of ​​a New World winemaker and an Old World winemaker was born out of supply and demand. Previously Western Europe was the main consumer of wine. Nowadays 'THE NEW WORLD PRODUCER' has shown a great increase in wine production and consumption. France, Italy, Portugal, Spain were considered old wine producers. Argentina, the United States, Chile, South Africa, Australia and New Zealand are known as New World wine producers. Some characteristics of the wine industry: • Transfer of important equipment, machinery and technical knowledge to the production area. • Mergers and acquisitions lead to structural changes in the wine market. • Wine industry meeting. The beginning of the 21st century has seen rapid changes in the international wine market. In this period the wine industry has reached a new level in the market. The free entry and exit of operators from the wine market leads to high competition in the market. Therefore companies are faced with the emerging need to rethink their production, variety, innovation and pricing to compete with the competition. Globalization is of great importance in the wine trade. Due to globalization, countries are only now interconnected with each other, which provides a huge and open market for all consumers. People now have more choices and comparisons in the market. It has also proved beneficial in terms of reducing trade barriers, cost effectiveness, promoting countries towards international marketing. Globalization has only made trade possible across the world like never before. Thanks to globalization which has created a new approach to business and made business more export-oriented. Long-term industry growth rate changes: Study attempts to show rapid growth in wine exports in the...... middle of paper ... ...the United States is the largest nation wine consumer in terms of income. Of the total wine production, the United States alone imports 30% of wine. The United States is well known for the highest per capita wine consumption, retail wine shops, online wine sales, and the use of wine in medicine and medications. The most popular wine variety in the United States is the sweet red blend, malbec, muscat. Over time, companies are paying close attention to the new branding and packaging of wine such as tetra packs. Consumers are also now turning to purchasing higher quality wine. Companies are increasing the price of wine due to the shortage of quality grapes on the market. Amecia mainly imports wine from Spain, New Zealand, Argentina. For some consumers, beer is taking the place of wine. Women wine consumers even outnumber men in the United States. Due to the craze of social networking sites, people like to talk and post about wine, such as sharing on Facebook and Twitter..