Topic > The relationship between warm colors and positive mood

This research is important because every day we have to make choices that include choosing a color when, for example, we decide what shade of makeup to use, what color clothes to buy or deciding what color paint a wall. It has even been shown that people often associate their mood with a specific color. Some frequent responses when a person feels sad are to describe it as "feeling sad" or when a person falls in love it is common to feel that this person now sees the world through "rose colored glasses". Other frequent expressions are to describe a person's jealousy as "green with envy", or to describe a child's innocence as "pure as snow". The purpose of this study is to examine the effect of color on mood using a completely different population. I proposed using only students from Texas A&M International University. The hypothesis of this proposed experiment is that individuals exposed to warm colors will result in an increase in positive mood. This is because, as discussed above, findings from previous researchers indicate that colors influence mood. Literature Review Research has uncovered major powerful effects that colors can have on our mood, brain, body and even health. An article published by BioMed Central Medical Research Methodology published the results of 156 patients consisting of 127 females and 29 males who participated in this study. Each of the patients answered questions such as: "Concerning your daily mood over the past few months, do you associate it with a particular color? If so, which color?" Researchers developed a tool called the Manchester Color Wheel to classify colors into positive, neutral and negative hues administered to patients. A... middle of paper... and depressed individuals. BMC Medical Research Methodology, 10(1), 12.Gage, J. (1999). Color and meaning. Pr.Gerritsen of the University of California, Frans. Color theory and practice: a theory of color based on the laws of perception. New York: Van Nostrand Reinhold, 1975. Print.Jacobs, K. W., & Suess, J. F. (1975). Effects of four psychological primary colors on state anxiety. Perceptual and Motor Skills, 41(1), 207-210Labrecque, L.I., & Milne, G.R. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Sciences, 40(5), 711-727.Osgood, C. E. (1957). The measurement of meaning (Vol. 47). University of Illinois Press.PERETTI, P. O. (1974). Color-mood associations in young adults. Perceptual and Motor Skills, 39(2), 715-718.Simmons, D. R. (2011). Color and emotion. New directions in color studies, 395-414.