While a billboard costs on average between 0.2 and 0.5 cents per person who views the ad, the price of a in Time Square in New York can range from 1.1 to 4 million dollars per year, reaching around 150 million impressions in that period, each view costing around 1.7 cents (Hayes). Additionally, in 2015, when companies wanted to buy a spot to air a commercial during the Super Bowl, a 60-second spot cost up to $9 million at about 7.9 cents per view, or over 4.5 times more expensive than the commercial. price in Times Square; the price of these ads becomes even more absurd when the average cost to produce them, about $1 million, is added to the amount of money needed to simply air the clip (Hayes; “Most Expensive Super Bowl Ads”). In 2015, a total of 71 national commercials aired during the Super Bowl, priced at $4.5 million per 30-second spot, for a total of $319.5 million spent on those national commercials. Additionally, this excludes any additional advertising that aired regionally rather than nationally, and while it was much less expensive, it would further increase the cumulative price of all 2015 Super Bowl ads (O'Reilly). In comparison, the